Ecommerce Launch Case Study
$0 to $4,500 Per Month: Launching a Profitable Ecommerce Sales Channel in 60 Days
$950 in Month 1 to $4,500 in Month 2 on just $573 in ad spend — powered by CRM monetization and full-funnel infrastructure.
Client
Techniks Hair Salon & Spa
Industry
Beauty, Haircare, Brick & Mortar Retail
Services
Shopify Dev, Paid Media, Email, CRO, SEO
Timeline
60 Days
The Challenge
Techniks is a North Vancouver hair salon and spa with over 10 years of in-store success. Despite a loyal client base and premium retail products, they had never built an ecommerce channel.
No online store
No paid acquisition engine
No CRM monetization strategy
Zero online revenue
Revenue entirely dependent on booked appointments
Thousands of past customers sat in their database, premium inventory moved slowly in-store, and the website functioned as a brochure — not a revenue engine.
Baseline Metrics
Online Revenue
Ecommerce Store
Paid Acquisition
CRM Monetization
The Strategic Shift
We built an entirely new ecommerce revenue channel from scratch.
Our thesis: Leverage their existing CRM audience, pair it with paid acquisition and structured email marketing, and create a compounding ecommerce engine operating 24/7.
We led with outcomes first — healthy hair, confidence, self-care.
Funnel Architecture
Top Funnel: Created demand
Mid Funnel: Educated
Bottom Funnel: Converted
Email: Monetized
Simultaneously, we focused on growing owned audiences, knowing long-term value lives in CRM.
What We Built
Shopify Infrastructure
- Custom designed & developed Shopify store
- Conversion-optimized PDPs with structured metafields
- $75 free shipping threshold
- Mini cart progress bar to increase AOV
- Seamless ecommerce + booking integration
Paid Media Engine
- Meta & Google campaigns
- CRM lookalike audiences from <5,000 contacts
- Full-funnel campaign structure
- 50+ creatives in first 60 days
- Scaled only after validating ROAS
Email Monetization
- Klaviyo implementation
- Promotional campaigns
- Inventory-focused pushes
- Reactivation campaigns
- Email drove majority of revenue in first 60 days
Revenue Mix (First 60 Days)
Paid
Organic
Ad spend first 60 days: $573
Tracking Infrastructure
Meta Pixel
Full event tracking setup
Google Ads Tracking
Conversion attribution
GA4 Implementation
Behavioral analytics
Server-Side Tracking
First-party data accuracy
60-Day Performance Results
From zero online revenue to a validated, profitable ecommerce channel in two months.
Month 2 Revenue
Month 1 Revenue
Total Ad Spend
Conversion Rate
AOV Increase
Primary revenue driver was discounted premium Milk Shake haircare products. In-store inventory turnover improved significantly as ecommerce demand accelerated sell-through.
Long-Term Impact
This was business model expansion. Techniks now operates with:
A 24/7 ecommerce revenue channel
A growing CRM asset
A validated paid acquisition engine
Structured attribution
Improved retail inventory velocity
Digital is now a controllable growth lever.
"I just want to say thank you so much for all your support and your team with helping me with this massive transition to our family business. The way you communicated with our customers and the honest, professional guidance you gave us has been nothing but amazing. You and your company have been my saving grace. I do not know how I would have done it without all the work you have been doing. So once again, a big thank you."
Ready to Launch Your Ecommerce Channel?
Square Digital builds ecommerce infrastructure, paid acquisition, and CRM systems that generate revenue from day one.
Let's Start a Conversation
No pressure. No hard sell. Just a straightforward discussion about your goals and whether we can help you get there.